Client
flos
c 41 magazine
Yoox
adidas
technogym
nike
vfts
loriblu
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
daily driver
art direction video photography
Daily Driver

Yoox is the world’s leading online luxury fashion retailer offering its customers an unparalleled online shopping experience.

C 41 wrote a story that could bridge MontBlanc values and main core with the fresh environment provided by Yoox.
C 41 developed a new visual approach, made of an alternation of pure still life images and human centered product photography. The setting is simple, yet deep enough to suggest a whole proper narration:  each MontBlanc product is shot over the back seats of a different car, with different personality to reflect the one of the owner.

CREATIVE DIRECTOR: LUCA A. CAIZZI PHOTOGRAPHER: LUCA A. CAIZZI
EXECUTIVE PRODUCER: ALESSANDRO DE AGOSTINI MUA: SERENA CONGIU
JUNIOR ART DIRECTOR: ISABELLA PETRICCA STYLIST: DILETTA ARIANO
JUNIOR ART DIRECTOR: CARLO BANFI ART BUYER: PATRIZIA GATTO
Our new issue "6 - drink" is officially out now!