Client
sunnei
stefanel
beyond
retrosuperfuture
flos
givenchy
yoox
adidas
oXs
vogue
c41 magazine
technogym
nike
vfts
loriblu
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
waiting for the weekend
art direction video photography
C41 Magazine x adidas Originals PROPHERE

adidas Originals launches PROPHERE, a sneaker presented as provocative and uncompromising. To match the inner soul of this product, adidas Originals asks for a bold content, developed on the true Milan street scene.

C41 Studio designs, writes and produces “Waiting for the weekend“, an advertorial with a consistent narrative touch. The story revolves around the true lives of few youngsters, crossing one another. PROPHERE is therefore inserted in this visual environment not only as a product but as the physical representation of the narration’s core: being authentic, without any compromise.

Along with the short film, C41 Studio designs and shoots a series of pictures presented as an editorial on C41 Magazine.

READ THE ARTICLE
CREATIVE DIRECTOR: LUCA A. CAIZZI DIRECTOR: LEONE
SECONDO UNIT & EDITING: VAN KHOKHLOV DOP: ALESSANDRO UBALDI
CAMERA ASSISTANT: GABRIELE GREGORIN EX MANAGER: VALENTINA MENTASTI
WORDS BY: ALESSANDRO DE AGOSTINI LINE PRODUCER: MEG BELVEDERE
STYLIST: THAIS MONTESSORI BRANDAO COLOR GRADING: ORASH RAHNEMA
MUSIC BY: PIETRO DA CANAL SOUND MIX: GIGA SOUND
Our new issue "7 - bellissimo" is officially out now! Grab your copy :)