Client
flos
c 41 magazine
Yoox
vogue
adidas
technogym
nike
vfts
loriblu
lange & söhne
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
waiting for the weekend
art direction video photography
C 41 Magazine x adidas Originals PROPHERE

adidas Originals launches PROPHERE, a sneaker presented as provocative and uncompromising. To match the inner soul of this product, adidas Originals asks for a bold content, developed on the true Milan street scene.

C 41 Studio designs, writes and produces “Waiting for the weekend“, an advertorial with a consistent narrative touch. The story revolves around the true lives of few youngsters, crossing one another. PROPHERE is therefore inserted in this visual environment not only as a product but as the physical representation of the narration’s core: being authentic, without any compromise.

Along with the short film, C 41 Studio designs and shoots a series of pictures presented as an editorial on C 41 Magazine.

READ THE ARTICLE
CREATIVE DIRECTOR: LUCA A. CAIZZI DIRECTOR: LEONE
SECONDO UNIT & EDITING: VAN KHOKHLOV DOP: ALESSANDRO UBALDI
CAMERA ASSISTANT: GABRIELE GREGORIN EX MANAGER: VALENTINA MENTASTI
WORDS BY: ALESSANDRO DE AGOSTINI LINE PRODUCER: MEG BELVEDERE
STYLIST: THAIS MONTESSORI BRANDAO COLOR GRADING: ORASH RAHNEMA
MUSIC BY: PIETRO DA CANAL SOUND MIX: GIGA SOUND
Our new issue "6 - drink" is officially out now!