Client
sunnei
flos
givenchy
Yoox
adidas
oXs
vogue
c41 magazine
technogym
nike
vfts
loriblu
lange & söhne
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
radical lovers never sleep
art direction video photography copywriting design event
oXs - Radical Lovers Never Sleep

oXs is an innovative Italian brand producing shoes. Actual shoes but without time or spatial boundaries, which have always aspired to a global reality resting on the heritage of a solid and authentic Italian company.

C41 Studio designs, writes and produces an activation video for the first time. Has developed a story around the 90s disco concept, thus taking up the spirit of the oXs shoes. A location has been carefully chosen, in the metropolis of Milan, which could reflect the underground parties creating a scene dominated by red lights and particular faces. The models, some of which belong to the world of influencers, were chosen based on particular characteristics and made perfect thanks to a choice of styling and makeup that brought them back in the 90s. All accompanied by techno music and alcohol served thanks to the beverage sponsors we have acquired: Brooklyn beer and Jack Daniel’s.

Along with the short film, C41 Studio designs and shoots a series of pictures of this private party, which could only be accessed by an invitation, which brought the city of Milan back to its old underground origins.

Photo digital campaign
Poster Design
Set/Event Design
PHOTOGRAPHER: LUCA CAIZZI EXECUTIVE PRODUCER: LEONE BALDUZZI
DIRECTOR: VAN KHOKHLOV PRODUCER: SIMONA CHIARELLO CIARDO
CREATIVE DIRECTOR: ENRICO MAGISTRO PROJECT MANAGER: ALICE DE SANTIS
DIGITAL OPERATOR: ALESSANDRO DEAGOSTINI PHOTOGRAPHER ASSISTANT: CARLO BANFI
STYLING: DILETTA ERIANO BACKSTAGE PHOTOGRAPHER: ISABELLA PETRICCA
Our new issue "6 - drink" is officially out now!