oXs is an innovative Italian brand producing shoes. Actual shoes but without time or spatial boundaries, which have always aspired to a global reality resting on the heritage of a solid and authentic Italian company.
C41 Studio designs, writes and produces an activation video for the first time. Has developed a story around the 90s disco concept, thus taking up the spirit of the oXs shoes. A location has been carefully chosen, in the metropolis of Milan, which could reflect the underground parties creating a scene dominated by red lights and particular faces. The models, some of which belong to the world of influencers, were chosen based on particular characteristics and made perfect thanks to a choice of styling and makeup that brought them back in the 90s. All accompanied by techno music and alcohol served thanks to the beverage sponsors we have acquired: Brooklyn beer and Jack Daniel’s.
Along with the short film, C41 Studio designs and shoots a series of pictures of this private party, which could only be accessed by an invitation, which brought the city of Milan back to its old underground origins.