Client
flos
c 41 magazine
Yoox
vogue
adidas
technogym
nike
vfts
loriblu
lange & söhne
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
old fashioned never ages
art direction photography copywriting
Old fashioned never ages

Flos is a worldwide leading company in the business of lighting design, willing to renovate its storytelling and communication approach on the digital platforms.

C 41 Studio designed and developed a series of three different contents, covering multiple needs and goals of the brand: “Old fashioned never ages” belongs to the “Humans of light” series.

C 41 Studio looks for interesting, compelling and mostly unknown characters all over the world and tells their story, using both images and a written text, going through their habits and daily lives. The final outcome is beautifully crafted editorial, where Flos designs are presented in a highly engaging environment.

In this issue, the featured character is Joshua Gibson, a renowned hairstylist and head principal of the Sassoon Academy in London.

READ THE ARTICLE
CREATIVE DIRECTOR: ENRICO MAGISTRO EX CREATIVE PRODUCER: LEONE BALDUZZI
PHOTOGRAPHER: LUCA A. CAIZZI WORDS BY: ALESSANDRO DE AGOSTINI
THANKS TO: MICKA THANKS TO: CARLO BANFI
Our new issue "6 - drink" is officially out now!