Client
flos
c 41 magazine
Yoox
vogue
adidas
technogym
nike
vfts
loriblu
lange & söhne
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
nike af1 nba c 41 launch
art direction event
social content
reportage
mockup exhibition
nike af1 nba c 41 launch

Nike is very active in producing locally related contents, with a great focus on the street sports scene.

In order to celebrate the 30th anniversary of AF1, C 41 Studio designed and developed a whole event, presenting the story of the hidden community of the Philippines basketball players in Milan.

The body of work is printed and displayed on a steel net cage, resembling the ones surrounding the street playgrounds. To empower the high customization value of AF1, Giorgio Bartocci is called to produce live unique artworks over the shoes’ canvases. Waiting for the live broadcasting of the NBA first match, major music artists are called on stage: Ghemon, Gemitaiz + MixerT, and Argentinas Babygirl.

The event takes place in the brand new Airness store in Gae Aulenti square, Milan; about one thousand of people join it.

EXECUTIVE MANAGER: VALENTINA MENTASTI PHOTOGRAPHER: CARLO BANFI
Our new issue "6 - drink" is officially out now!