Client
sunnei
stefanel
beyond
flos
givenchy
Yoox
adidas
oXs
vogue
c41 magazine
technogym
nike
vfts
loriblu
lange & söhne
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
max: a taxi driver from the island
art direction video photography
capsule
max: a taxi driver from the island

VFTS is an Italian brand designing and producing sneakers with a great focus on the street scene, needing a highly positioning content, able to set their identity in the market.

“max: a taxi driver from the island” is a multi-media project by C 41 Studio.
In an editorial perspective we tell the new face of VFTS, who’s declaring out loud the aim to set the brand on an higher level in the market. The shoes is now the key element in an outfit that’s more mature and complex. The brand is more adult but it didn’t lose its core values. The world of VTFS became more clean and elegant but with the same soft spot for good stories.

WRITTEN BY LUCA A. CAIZZI PRODUCED BY K48
CINEMATOGRAPHER: FRANCESCA PAVONI STYLIST: GIULIA REVOLO
MUA: DIANA DE VITA MODEL: CAROLINA (IMG MODELS MILANO) AND ALESSANDRO
STRATEGIC PLANNER: WALTER JUNIOR CASSETTA  
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