VFTS is an Italian brand designing and producing sneakers with a great focus on the street scene, needing a highly positioning content, able to set their identity in the market.
“max: a taxi driver from the island” is a multi-media project by C 41 Studio.
In an editorial perspective we tell the new face of VFTS, who’s declaring out loud the aim to set the brand on an higher level in the market. The shoes is now the key element in an outfit that’s more mature and complex. The brand is more adult but it didn’t lose its core values. The world of VTFS became more clean and elegant but with the same soft spot for good stories.