Client
flos
c 41 magazine
Yoox
vogue
adidas
technogym
nike
vfts
loriblu
lange & söhne
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
listen carefully
art direction video photography
listen carefully

VFTS is an Italian brand designing and producing sneakers with a great focus on the street scene, needing a highly positioning content, able to set their identity in the market.

C 41 Studio designs and develop a story revolving around the concept of the crew and depicting the street more as a lifestyle rather than a place. The crafting of both the video and the pictures is as rough as the brand itself, though presenting a proper narration. “Listen carefully” is the first step from which the identity of VFTS is developed and extended.

CREATIVE DIRECTOR: LUCA A. CAIZZI WORDS BY: ALESSANDRO DE AGOSTINI
DIRECTOR: LEONE DOP: ALESSANDRO UBALDI
1AD: MARCELLO CALVESI EDITED BY: ROBERTO BELLA
LINE PRODUCER: MARCO AGNESI STYLIST: DILETTA ARIANO
1ST ASSISTANT: GIOVANNI D'ANNIBALLE 2nd ASSISTANT: ALESSANDRO MAFFI - CARLO BANFI
COLOR GRADING: ORASH RAHNEMA MUSIC: BOYLERZ - VEGAPUNK
SOUND DESIGN: SMIDER SOUND STUNT & VEHICLES: RGM
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