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lisa morgen – If you ride a bike, you deserve a good one
art direction photography copywriting
Lisa Morgen - If you ride a bike, you deserve a good one

Technogym is one of the worldwide leading figures in spreading the idea of wellness as a lifestyle. Throughout a dedicated online magazine named Newsroom, Technogym wants to start conveying their message with new approaches.

C41 Studio designed three different content categories. “Lisa Morgen – If you ride a bike, you deserve a good one” belongs to the series “Ain’t a fairy tale“. There are some stories that are so strange, and powerful to look like fairy tales. Unique characters that should belong to a novel, but instead they are real. These are real stories, of real people.

READ THE ARTICLE
PHOTOGRAPHER: LUCA A. CAIZZI EXECUTIVE MANAGER: VALENTINA MENTASTI
PHOTO ASSISTANT: CARLO BANFI WORDS BY: ALESSANDRO DE AGOSTINI
   
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