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The basketball community, an open editorial of C 41 for Nike

Nike is very active in producing locally related contents, with a great focus on the street sports scene.

In order to celebrate the 30th anniversary of AF1, C 41 Studio presents the hidden community of the Philippines basketball players in Milan, focusing on their great sense of community and the increasing number of playgrounds in the Lombard capital.

Following the daily lives of few Philippines kids, C 41 Studio produces an editorial photoshoot going beyond the sports activity and showing the traditions and temper of a community counting about 50.000 people only in Milan.

The final outcome is a wide story made by pictures and text, published on the 5th issue of C 41 Magazine, and a short documentary, both crafted to deepen and extend the meaning of “team”.

READ THE ARTICLE
CREATIVE DIRECTOR: LUCA A. CAIZZI MANAGING EDITOR: LEONE BALDUZZI
DIRECTOR: VAN KHOKHLOV DOP: FRANCESCA PAVONI
EDITED BY: VAN KHOKHLOV PHOTOGRAPHER: LUCA A. CAIZZI
WORDS BY: FRANCESCO ABAZIA ASSISTANTS: ALESSANDRO DE AGOSTINI - CARLO BANFI
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