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The discreet charm of the heartbeat
art direction photography copywriting
The discreet charm of the heartbeat

Technogym is one of the worldwide leading figures in spreading the idea of wellness as a lifestyle. Throughout a dedicated online magazine named Newsroom, Technogym wants to start conveying their message with new approaches.

C 41 Studio designed three different content categories. “The discreet charm of the heartbeat” belongs to the series “Just an index of things“. C 41 Studio picks up different topics related to the world of wellness, synthesizing each of them in a single concept and realizing an editorial made by text and images.

“The discreet charm of the heartbeat” is developed starting from the word “heartbeat”.

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CREATIVE DIRECTOR: LUCA A. CAIZZI EXECUTIVE MANAGER: VALENTINA MENTASTI
PHOTOGRAPHER: PIERO PERCOCO WORDS BY: FRANCESCO ABAZIA
STYLING: DILETTA ARIANO CASTING: STREET PEOPLE CASTING
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