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la plus belle est philippe starck
art direction video photography
La Plus Belle est Philippe Stark

Flos is a worldwide leading company in the business of lighting design, willing to renovate its storytelling and communication approach on the digital platforms.
On the occasion of the Salone del Mobile, Flos announces the reopening of its flagship store in Milan after a major renovation and expansion entrusted to the Calvi Brambilla studio.

C41 Studio designed and developed two different contents – a backstage story and a video morphing – mixing together digital technology and film cameras. The result is an ironic installation in the flagship store for the launch of philippe Starck’s new lighting mirrors: La plus belle.

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CREATIVE DIRECTION: C41 STUDIO DIRECTOR: LEONE
PHOTOGRAPHER: LUCA A. CAIZZI POSTPRODUCTION: EXCHANGES VFX
LINE PRODUCER: ALESSANDRO DE AGOSTINI HAIR AND MUA: DIANA DE VITA
ACTOR: PHILIPPE STARK  
Our new issue "7 - bellissimo" is officially out now! Grab your copy :)