Client
flos
c 41 magazine
Yoox
vogue
adidas
technogym
nike
vfts
loriblu
lange & söhne
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
curiosity drives the genie
art direction photography copywriting
Curiosity drives the genie

Flos is a worldwide leading company in the business of lighting design, willing to renovate its storytelling and communication approach on the digital platforms.

C 41 Studio designed and developed a series of three different contents, covering multiple needs and goals of the brand: “Curiosity drives the genie” belongs to the “Humans of light” series.

C 41 Studio looks for interesting, compelling and mostly unknown characters all over the world and tells their story, using both images and a written text, going through their habits and daily lives. The final outcome is beautifully crafted editorial, where Flos designs are presented in a highly engaging environment.

In this issue, the featured character is Maurizio Stocchetto, owner of Bar Basso, the historic Milanese bar where the Stocchetto’ family had the pleasure to share drinks and friendship with some of the most important names of the design’ scene, such as Jasper Morrison, Konstantin Grcic, and James Irvine.

READ THE ARTICLE
CREATIVE DIRECTOR: ENRICO MAGISTRO EX CREATIVE PRODUCER: LEONE BALDUZZI
PHOTOGRAPHER: LUCA A. CAIZZI CAMERA ASSISTANT: CARLO BANFI
WORDS BY: LEONE BALDUZZI THANKS TO: MAURIZIO STOCCHETTO
Our new issue "6 - drink" is officially out now!