Flos is a worldwide leading company in the business of lighting design, willing to renovate its storytelling and communication approach on the digital platforms.
C 41 Studio designed and developed a series of three different contents, covering multiple needs and goals of the brand: “Captains are meant to lead” belongs to the “Humans of light” series.
C 41 Studio looks for interesting, compelling and mostly unknown characters all over the world and tells their story, using both images and a written text, going through their habits and daily lives. The final outcome is beautifully crafted editorial, where Flos designs are presented in a highly engaging environment.
In this issue, the featured character is Van Khokhlov, a young creative talent, skateboarder and party lover living in Milan.