Client
flos
c 41 magazine
adidas
technogym
nike
vfts
loriblu
ds automobiles
quadro design
rubber soul
black panthers fc
rizoma
smider
sam series
captains are meant to lead
art direction photography copywriting
Captains are meant to lead

Flos is a worldwide leading company in the business of lighting design, willing to renovate its storytelling and communication approach on the digital platforms.

C 41 Studio designed and developed a series of three different contents, covering multiple needs and goals of the brand: “Captains are meant to lead” belongs to the “Humans of light” series.

C 41 Studio looks for interesting, compelling and mostly unknown characters all over the world and tells their story, using both images and a written text, going through their habits and daily lives. The final outcome is beautifully crafted editorial, where Flos designs are presented in a highly engaging environment.

In this issue, the featured character is Van Khokhlov, a young creative talent, skateboarder and party lover living in Milan.

READ THE ARTICLE
CREATIVE DIRECTOR: ENRICO MAGISTRO EX CREATIVE PRODUCER: LEONE BALDUZZI
PHOTOGRAPHER: LUCA A. CAIZZI WORDS BY: ALESSANDRO DE AGOSTINI
STYLIST: DILETTA ARIANO THANKS TO: CARLO BANFI
Our new issue "6 - drink" is officially out now!