Technogym is one of the worldwide leading figures in spreading the idea of wellness as a lifestyle. Throughout a dedicated online magazine named Newsroom, Technogym wants to start conveying their message with new approaches.
C 41 Studio designed three different content categories. “An extraordinary day with Mikkel Karstad” belongs to the series “The ordinary life of an extraordinary man“. C 41 Studio looks for characters whose lives are both extraordinary and match the key concept behind Technogym: achieving personal wellness throughout healthy lifestyle.
Mikkel Karstad is a chef and writer living in Copenaghen, whose story is told as if it was a fairy tale, with an high-end cinematographic crafting.